True Blue Blazing is a community-led Salesforce event, built by the Trailblazer community, for the community.
This isn’t a vendor stage, there are no polished sales decks, and we’re not looking for “perfect” success stories.
We’re creating a space for real learning, honest conversations, and practical insight, the kind you only get from people doing the work every day.
What we’re looking for:
We’re inviting speakers who are willing to share real experiences and practical lessons from the work they’re doing every day.
The strongest sessions:
- Share what actually worked and what didn’t
- Include trade-offs, constraints, and mistakes
- Offer practical takeaways others can apply in their own organisations
- Are grounded in real examples, not theory or general advice
- Create space for reflection, discussion, or new perspectives
You don’t need a big title.
You don’t need to be a “thought leader.”
If you’ve solved a real problem or learned something worth sharing, we want to hear from you.
Choosing your theme
You’ll be asked to select at least one theme as part of your submission. Click on each heading to learn more.
🧰 Under the Hood: Build, Break, Learn
See exactly how something was built; no smoke and mirrors.
Content examples:
- Live builds or walkthroughs
- Behind the demo
- Architecture deep dives
- Before and after implementation stories
🧠 Creating a culture of innovation
Because transformation succeeds or fails on people, not technology
Content examples:
- Psychological safety in delivery teams
- Leading through change and resistance
- Recruitment
- Team dynamics, burnout, and resilience
🔓 Un(b)locking Transformations
The messy middle, and how to get through it.
Content examples:
- Transformation recovery stories
- Facilitated roundtables
- Where initiatives stalled and why
🎯 Strategy, Value and Saying No
Doing less, better, and proving it matters
Content examples
- Masterclass on prioritisation frameworks
- Stories about killing or reshaping initiatives
- Measuring and proving value
📢 Customer Engagement and Growth Across Channels
How organisations create and connect customer experiences across the lifecycle from marketing, commerce, and servicing.
Content examples:
- customer journey mapping masterclass
- Real life example: how we moved from Disconnected Channels to One Customer View
- Turning data into action to drive real customer engagement
- Data quality challenge masterclass
Submit your idea
If you’ve got something worth sharing, we’d love to hear it.
Speaker submissions close: 14 July 2026 5pm AEST
Once you’ve submitted your suggested session, we’ll review and confirm whether you’ve been successful or not by 18 August 2026.