Marketing Technology Practice Lead
I’m a Salesforce Marketing Technology leader with 15+ years of global experience across EMEA and APAC, specializing in Marketing Cloud, Personalization, and Data Cloud (Data 360). I’ve led complex Salesforce implementations and large-scale transformation programs for global organisations, with a strong focus on the “why” behind successful delivery, aligning business goals, stakeholders, and execution to drive real outcomes. I’m also a Salesforce Marketing Champion and Marketer Community Group Leader in Sydney, and co-organiser of CzechDreamin. I’ve spoken at CNX, London’s Calling, Dubai Dreamin, and True North Dreamin, sharing practical insights from leading Salesforce implementations and transformation programs.
Behind every smart Salesforce solution is someone brave enough to ask, “But do we really need to do it?” This session reveals why Business Analysts, Delivery and PMs are the unsung heroes of scalable, human-centred delivery - and how you can think like one.
