Capability Lead APAC
Mandy Pearson Mandy Pearson is Capability Lead APAC at Bluprintx, bringing more than 12 years of experience delivering marketing technology, CRM, data and AI solutions across the Asia Pacific region. A cross-capability technology leader, she combines deep technical expertise with a strong focus on business outcomes, helping organisations modernise their marketing capabilities through Data Cloud, Marketing Cloud and AI. Having delivered transformation programs across professional services, retail, manufacturing, broadcast media, eCommerce and SaaS, Mandy is passionate about turning emerging technology into practical, scalable solutions. She brings a hands-on implementation perspective, sharing real-world lessons from helping organisations build AI-ready marketing teams.
"The best marketing teams of 2028 won't look anything like the best marketing teams of today. Artificial Intelligence isn't replacing marketers—but it is fundamentally changing the skills, roles and operating models that successful marketing organisations need. In this session, Salesforce Marketing Champion Tammy Begley and Bluprintx Capability Lead Mandy Pearson share what they've learned from helping organisations implement Marketing Cloud Next, Data Cloud, Agentforce and AI across APAC. Through real customer stories—including the mistakes, surprises and lessons learned—you'll discover how leading organisations are redesigning their marketing teams for an AI-first future. Together we'll explore: • Why marketers are becoming AI orchestrators rather than campaign builders • Which work should be automated—and where humans continue to create the greatest value • Why trusted customer data and governance matter far more than writing better prompts • How to introduce AI into your marketing organisation without overwhelming your people • Practical frameworks you can take back to your own team immediately This isn't another AI product demo. It's a practical roadmap for building the marketing team every organisation will soon need."
