Digital Solutions Manager - Good Friday Appeal
Michelle Orbach built her early career across operations, account management and marketing - before discovering Salesforce and choosing to start again. That decision reshaped her career path, leading to her current role as Digital Solutions Manager for the Good Friday Appeal, where she leads digital transformation projects, drives AI adoption, and has positioned Salesforce as the source of truth behind one of Victoria's largest fundraising campaigns. Michelle joins the Women in Tech panel to share what she's learned about reinvention, recognising transferable skills, and finding the confidence to choose a new career path.
"Career journeys in tech are rarely linear. This session brings together women and non-binary professionals who have navigated pivotal career transitions — from user to admin, admin to architect, individual contributor to people leader, and technologist to executive. Panelists will share honest reflections on what prompted their change, how they approached it, the challenges they faced, and the support systems that helped them succeed. Expect practical insights, real-world advice, and candid conversations about navigating growth, uncertainty, and opportunity. This session is designed to inspire, connect, and support others who may be considering their own next step."
