Salesforce Consultant
Mrudula is a Salesforce Consultant at Blaze Your Trail with experience delivering end-to-end Salesforce implementations across Sales Cloud, Service Cloud and Nonprofit Cloud. She specialises in transforming complex business processes into scalable, low-code solutions that improve efficiency, increase user adoption and deliver measurable business value. With expertise spanning solution design, integrations, data migration, stakeholder engagement, training and change management, Mrudula is passionate about creating people-first CRM experiences that help organisations achieve lasting success.
"Maximizing the ROI of technology transformation demands a shift in mindset: doing less, doing it better, and ruthlessly proving its worth. To achieve this, organisations must align their two most valuable assets, their strategy and their people, across the entire project lifecycle. This session offers a comprehensive look at the four stages of engagement: Sales, Discovery, Build, and Business as Usual. Led by four industry experts, each presenting a 5-to-8-minute targeted brief, we will explore prioritisation frameworks, successful intervention stories, and value-measurement methodologies. The session concludes with a comprehensive storyboard illustrating how the roles of strategy and people must adapt over time to guarantee successful, high-value delivery. What will attendees learn? - The Power of 'No': Practical prioritisation frameworks to stop low-value work before it starts. - Lifecycle Adaptability: Understanding how the roles of strategy and people shift from pitch to BAU. - Proving the Point: Methods for measuring and demonstrating tangible business value to stakeholders."
