Director Alliances APAC
Tammy Begley is Director of Alliances APAC at Bluprintx, Salesforce Marketing Champion, current Salesforce Marketing Cloud Partner Advisory Board member and co-leader of the Salesforce Marketer Group Melbourne Trailblazer Community. With more than 14 years in the Salesforce ecosystem and over 30 years in marketing, Tammy helps organisations transform customer engagement through Marketing Cloud, Data Cloud and AI. She has worked with organisations across APAC to modernise marketing teams and adopt emerging technologies in practical, commercially valuable ways. A regular international speaker and community leader, Tammy is passionate about making complex technology accessible and helping marketers build the skills they'll need for the future of customer engagement.
"The best marketing teams of 2028 won't look anything like the best marketing teams of today. Artificial Intelligence isn't replacing marketers—but it is fundamentally changing the skills, roles and operating models that successful marketing organisations need. In this session, Salesforce Marketing Champion Tammy Begley and Bluprintx Capability Lead Mandy Pearson share what they've learned from helping organisations implement Marketing Cloud Next, Data Cloud, Agentforce and AI across APAC. Through real customer stories—including the mistakes, surprises and lessons learned—you'll discover how leading organisations are redesigning their marketing teams for an AI-first future. Together we'll explore: • Why marketers are becoming AI orchestrators rather than campaign builders • Which work should be automated—and where humans continue to create the greatest value • Why trusted customer data and governance matter far more than writing better prompts • How to introduce AI into your marketing organisation without overwhelming your people • Practical frameworks you can take back to your own team immediately This isn't another AI product demo. It's a practical roadmap for building the marketing team every organisation will soon need."
